Today it isn’t about IF we use social media as a part of our marketing strategy, it is about HOW well we do it.

In addition to the Facebook features you probably use for your business every day, there are some pretty handy ones you may have overlooked…

#1: Email Contact Import

The quickest way to grow your fan base and get followers is to invite the people you already have in your email address book to like your page.

To do that, go to your Facebook business page, click on the ellipsis (…) button (next to the Share button on your cover image) and then select Invite Email Contacts from the drop-down menu.

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Next, you see a pop-up box that lists all of the different options you can chose from to import your contact. Click on the name of the contact list you want to import and then click the Invite Contacts link to the right.

After you select your contacts either one by one or as a whole group, click Preview Invitation. On the next page, take one last look at the invite and select the check box that confirms that you are authorized to send invitations and click Send.

#2: Facebook Post Scheduling

Only have a little time to spend on your page this week?  Not a problem.  Schedule all of your posts in advance and they will publish like clockwork.  To access this feature, go the Publishing Tools tab, select Scheduled Posts and click the Create button.

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After you write your post or add an image, select the date and time you want that specific post to go out. When you’re finished, click Schedule.

#3: Pages to Watch Metrics

At the very bottom of the Facebook Insights section of your Business page, you’ll find the “Pages to Watch” section.  This section offers suggestions of other similar pages in your industry that you can follow and compare with your own success rate of likes, reach, shares and overall engagement of your fans.  These pages could be friends, competitors or even partners.

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Looking at this information all in one place is an easy way to compare and track your competitors’ fan growth to your own.

In a nutshell, you can see how your social media marketing efforts stack up against others using real live examples.