Instagram recently launched the ability for businesses to connect their WhatsApp Business Account to their Instagram Business Account. Although this may seem like a minor update, this opens up significant opportunities for businesses.
Facebook has stated that most adults want to communicate with businesses via messaging. Therefore, connecting WhatsApp to your Instagram Business Account is another opportunity for customers and potential customers to reach you.
How To Connect Your WhatsApp Business Account to Your Instagram Account:
- Go to your Instagram Business Account profile.
- Click on Edit Profile.
- Scroll down to Contact Options.
- Then click WhatsApp Business Phone Number, and add your WhatsApp business number.
Once your WhatsApp Business Account is connected, you’ll have opportunities, such as boosting your posts to direct people to message you via WhatsApp. It works such that when someone sees your boosted post in their feed, they will see a little banner at the bottom of the post directing them to message you through WhatsApp, if they are interested in learning more.
By directing people to message you on WhatsApp, this will allow you to reach more people and help you build a more personal relationship with your customers.
How to Boost Posts That Will Lead To WhatsApp Messaging:
- Once your WhatsApp Business Account is connected to your Instagram Business Account, choose a post you’ve previously published which you’d like to boost.
- Click the blue “boost” button underneath the post.
- Select Messages, then WhatsApp.
- Follow the rest of the prompts and select a goal, audience, and budget you feel is right for your business.
- Review & preview your ad, then click “create your ad”.
- Your ad will then run in 24 hrs. once it’s approved.
This is an exciting new update as it provides a seamless way for potential new customers to reach you. Some people may prefer to message via WhatsApp over another messaging platform, so this allows you to reach that audience by adding your WhatsApp business phone number to your Instagram Business Account. Now go get connected! 🙂
Andrew, Hutchinson. “Instagram Launches New Click to WhatsApp Message Ads to Facilitate Cross-App Connection.” SocialMeidaToday, 29 September 2021, https://www.socialmediatoday.com/news/instagram-launches-new-click-to-whatsapp-message-ads-to-facilitate-cross-ap/.
“Find New Customers With Boosted Posts That Drive to WhatsApp.” Instagram, 28 September 2021, https://business.instagram.com/blog/instagram-boost-ads-whatsapp-find-customers.