Our friends at Small Biz Trends wrote a great article about how to utilize social media to promote content related to your business. We’ve taken the four most important points in accomplishing this goal and serving you a few more to add to your secret arsenal for social media marketing success!
Using Social Media for Content Promotion
- Great Content: It all starts with GREAT content. To get any attention for your content, you must have a strong, eye-catching headline and engaging content to back it up!
- Share It: Share your content to all of your platforms. Keep in mind content format for each platform as well as the optimal time to post. You can check this by looking at your Facebook Insights and reviewing when your fans are online the most.
- Promote It: Ask key influencers to share your content, incorporate social media content into your email marketing efforts, and promote your content through Facebook, Twitter, and LinkedIn advertising.
- Engage with Audience: When people comment on your articles, make sure you are commenting back and engaging with them!
Try to provide a healthy mix of content—80% of content that entertains and engages your audience and 20% of content that informs users about your services or products. Content should be visually stunning with videos or images. We can’t stress enough the importance of using Facebook Ads to promote your content. Organic reach is no longer enough for marketing your business! Finally, take engagement one step further. Don’t just be reactive, take a proactive approach to social media engagement. If someone comments on an article, take it a step further than just a reply back. Spark a dialogue! If a user expresses interest in a product or service, don’t be afraid to reach out to them with a personal message. Remember: users don’t want to be sold to 24/7. Spark a convo, get to know your prospects, and understand their needs before you try to sell them your product or service!