Did you know that Facebook is testing a new feature that is very, very similar to Snapchat Stories? Here is a quick rundown of everything you need to know!

What is it? Facebook’s “Messenger Day” lets people share filter-enhanced photos and videos that disappear in 24 hours, identical to Snapchat.

What’s the Status? Poland and Australia are the only two markets where this feature is being tested. No dates or additional information about if this feature is rolling out is currently available!

How? Facebook is using the messenger app specifically to spread the stories format.

Why? To keep people using and coming back to their messenger app!

Multibrain’s Takeaway: For markets in which Snapchat is popular, it will be interesting to see if Facebook can pull some of that marketshare. Facebook without a doubt has the resources to compete with such a successful competitor. As a small business owner, Messenger Day could be a great tool to get on a more personal level with customers or prospects. Here’s an example: You are a consultant for a direct selling company. A prospect expresses interest or asks for more information about the opportunity to be a part of your team. Messenger Day could be a great way to expose that prospect to the benefits of joining your team in a more creative and visual way! It’s exciting to see what may come from this new feature and how it can be utilized for your business!