Facebook has released a statement introducing what they are calling their “new company brand.”

What initially started as its own app 15 years ago, has now adapted to include many new brands and platforms–which Facebook is now going to be more transparent about.

The company brand, Facebook notes, will have a new logo intended to make the distinction between the company and the Facebook social platform very clear. Facebook as a platform will maintain its current branding.

The new logo, pictured below, was designed for clarity, with one main goal: providing users with a clear picture of the apps that they are using.

Facebook Wordmark

 

Facebook states in the release,

People should know which companies make the products they use. Our main services include the Facebook app, Messenger, Instagram, WhatsApp, Oculus, Workplace, Portal and Calibra. These apps and technologies have shared infrastructure for years and the teams behind them frequently work together.

Throughout the past few years, Facebook has become increasingly clearer about the products and services that fall under the umbrella of Facebook. Perhaps their most significant indication came with the addition of “from Facebook” within all of the apps they run. However, now, Facebook announced it will begin to use the new brand in all of its marketing materials and products, including a new company website, within the next few weeks.

What do you think about the new Facebook brand? Let us know in the comments!