Did you know Facebook picks and chooses WHO actually sees your posts on their News Feed and that not all of your posts are shown to all of your followers? Yep, it’s true. This is because of Facebook’s News Feed algorithm, which is always changing. Facebook does their best to serve people posts and ads that they think they will be the most interested in seeing. In order to do this, Facebook uses an ever-changing algorithm based on many different factors. Your audience will see stories in their News Feed from the accounts that they interact with most (hopefully your business is one of them), stories that have a higher number of comments and likes and stories that are different types of content, such as videos and photos.
And now that Facebook has updated this algorithm yet again, another factor that will affect what your audience sees is the “Reactions” that a post gets. Have you seen Facebook’s emoji-like icon reactions, which include “Love,” “Haha,” Wow,” “Sad,” and “Angry?” Well each time someone “reacts” to your businesses’ post, Facebook may now be giving your post a higher relevancy score and may increase how many other people will see that post.
How should you use this information to help your Facebook business page?
1. You can better gauge how your audience feels about a post through these reactions. If you notice someone is repeatedly “loving” your posts, that could mean it’s the perfect time to strike up a conversation with them.
2. Switch up the type of content you post. Don’t just post photos to your page, but try videos and URLs to mix it up so Facebook can see you are posting a variation of stories.
3. Now that you know posts with reactions may get seen by more people on Facebook, use that to your advantage. Keep posting content, but make sure you are posting articles, images, or questions that will most likely elicit a strong reaction from your followers. Here are a couple examples of posts that are surprising or shocking that may get more than just a “like,” right from our Content Library.
Think about what would really make you take that extra second to hold down the LIKE button to select a “Wow” or a “Haha.”
Now go ahead and take our tips and keep posting great content!