A Call-to-Action is a great way to attract and drive visitors to take a desired action on your Facebook Business Page. This button appears near the top of your page and is very easy to locate. There are so many options when creating a call-to-action button that it may seem overwhelming to the average user. Some of these options include: Sign Up, Message, Call, Shop now, etc.

So, what is the secret to having an effective Call-to-Action button that will inspire the right actions on your page to convert to a sale? Here are Multibrain’s top 5 Call-to-Actions as well as a video on how to create one!

1. Sign Up

 Use this when you are looking to get sign ups to your organization or service.

Dollar Shave Club used the Sign-Up Call-To-Action button for 3 weeks and saw a 250% increase in the conversion rate on their Facebook page.

2. Send Email

Best for collecting email addresses for your email promotions or newsletter.

Pro Tip: For increased responsiveness, add a Facebook page cover with text that asks your fan to click on the Call-To-Action tab.  

3. Send Message

Best when you’re highly active and have built great rapport with your fans.

Pro Tip: Setup Instant Replies to send automated messages.

4. Shop Now

Best used if you have an online store.

5. Call Now

Best used if you want to have a direct conversation with your fans.

 

Now that you know about Facebook Call-To-Actions, go set up the best one for your business!

Get Weekly Social Media Tips and News!

Get Weekly Social Media Tips and News!

Sign up for our newsletter to stay updated and informed on the latest in social media.

Success! You're now subscribed.