Nowadays, if you want to be successful, you HAVE to incorporate social media into your content marketing strategy. The challenge: what’s the best way?! Business.com created 5 tips for social media integration. Here’s our quick and digestible summary!

1. Combine Social Media and Email Marketing

Cross-promote! Encourage email subscribers to follow you on social media channels and ask social media followers to join your email list!  Quick tip: Add social sharing to your emails!

2. Engage With Your Followers

Always start a conversation and encourage communication with your followers. Ask questions, respond to comments, and get them involved!

3. Give Your Followers a Behind-the-Scenes Look

People want to feel a connection with you and your brand! Give followers a sneak peak by posting “behind-the-scenes” content. They’re much more likely to share and promote your content.

4. Change Up Your Posting Times

Don’t post at the same times every day. Reach more people by posting at different times to see what performs best.

5. Analyze and Adjust

Analyze the outcome of your social media efforts: assess what is working, what isn’t working, and how you can approve! Adjust your marketing and content plan accordingly!