When it comes to marketing on social media, you want to ensure your efforts are leading to an increase in brand presence or sales. And if you need some assistance on how to achieve this and strategically market on social, here are our best tips:
You want to ensure you are taking advantage of all social media platforms out there in order to increase your reach. Therefore, you want to create a business account on all the major social platforms such as Facebook, Instagram, Twitter, etc. More visibility will lead to more sales. That being said, it’s important to plan strategically and choose the same brand username for all your social accounts. Consistency is important, and this will allow your brand to become more recognizable and searchable.
Be Visually Consistent
Aesthetics are everything. First, make sure your social profiles for your business are visually appealing. Then, keep them visually consistent across all social platforms. Some ways you can do so is by:
- Using the same profile photo on each channel
- Posting similar types or colors of content across all channels
- Having the same cover photo on all channels where it applies
By being visually consistent across all your social channels, this will make your brand presence stronger.
Don’t Disturb the Peace
When you market on social, this can be disruptive to your followers. When scrolling through their feed, they may not want to see an ad or a promotion. This is why it’s important to not always have promotional posts on your social channels, and to post more lifestyle/relatable content. However, when you do post promotional content on your channels, make sure the posts are consistent with what you offer on your website. You do not want to falsely direct people to your website, which will then cause them to navigate away, interrupting their peace. You want to ensure you’re building brand loyalty and trust with your followers, to where they know what to expect when visiting your website.
Repurpose & Reuse Content
Again, you want to ensure you’re posting across all your social media channels to increase visibility. However, instead of just reposting the same exact content across all channels, be strategic and repurpose your content based on what is best for each social channel. How you can do so:
- Film a Facebook Live
- Grab key takeaways from that Live, and turn them into posts for Facebook, Instagram, Twitter, etc.
- Turn those key takeaways into an infographic to post on Pinterest
This will allow you to be more original and creative with your content, while driving more people to your site.
All this being said, when marketing on social media, you want to ensure you have a plan in place which will lead to an increase in brand visibility, and thus sales. We hope these tips will help you in creating that plan. 🙂
Source: Ann, Smarty. “5 Ways to Improve Your Social Media Branding and Sales Efforts.” SocialMediaToday, 25 August 2021, www.socialmediatoday.com/news/5-ways-to-improve-your-social-media-branding-and-sales-efforts/.