Love IGTV? Well, your world is about to get a whole lot wider!
Instagram just recently announced that they would be introducing horizontal videos to the platform as a new option for creators. This introduction of horizontal or landscape video formats allows creators the opportunity to showcase content in a unique new format for the platform.
Particularly, Instagram noted that this addition will make viewing IGTV videos easier for users on smart phones, which is likely a large motivator for the adaptation. Viewers will now see content horizontally if they turn their phones sideways while watching IGTV videos. Platforms such as YouTube and Facebook already allow for such video layouts, so it is unsurprising that Instagram has quickly picked up the same trend for its rapidly growing video component.
Additionally, in their debut post about horizontal videos, Instagram compares the new feature to when the platform allowed photos to be expanded beyond square dimensions back in 2015. Speaking on the similarity of the features, Instagram says, “It enabled creativity to flourish and engagement to rise – and we believe the same will happen again with IGTV.”
We certainly hope this will boost engagement for the IGTV platform too! Are you excited about this new Instagram feature? What will your first horizontal IGTV post be? Let us know in the comments!