Another day, another Instagram story update!

The latest Instagram Story update is fun and seeks to bring fans together in an effective way. Similar to Story stickers such as the “Poll,” “Rate,” or “Music” options, Instagram has launched its “Join Chat” feature which enables users to request to join a private group-chat directly from a user’s Instagram story.

Once the “Join Chat” button has been tapped by a story viewer, the original creator will be notified and can either approve or deny the request to join the chat. This feature is on trend with other social media platforms’ direct messaging options such as “Chat” in SnapChat and “Messenger” on Facebook.

For brands, this update is unique for both connecting with fans but also for connecting with potential collaborations and other businesses within the social selling community. This could be a way to share private content or request advice in a protected setting.

View Instagram’s preview of the feature here!

 

What do you think of the new feature? Let us know below!