Social media, especially Facebook, is one of the most effective ways to bring traffic to your site and increase sales thanks to the increased impressions and clicks it can create. That being said, one of the best ways to increase your social media reach, or the number of people who are seeing your business on social media, is through Facebook Advertising.
Over 4 million businesses are advertising on Facebook. The numbers speak for themselves. Understanding how to do this and incorporating it into your own business’ social media strategy has almost become a necessity. But let’s face it, it sounds kind of scary and seems a little daunting, doesn’t it? This is why we broke it down to the basics for you.
So, What Is Facebook Advertising?
Most simply put, Facebook Advertising is an affordable and easy way to grow and expose your business to potential new customers, while creating loyal ones. This can be done through a variety ways, all depending on your goal, including, but not limited to increased post engagement, page likes, website clicks, website sales, event responses and video views.
Why Should I Advertise On Facebook?
We are proponents of Facebook Advertising because it helps introduce new people to your brand or service and helps to increase the number of people who see your content. Not everyone is going to see your posts or your product due to Facebook’s algorithm. If you want to reach more of your target audience on Facebook, you are going to have to start advertising, thanks to their pay-to-play setup.
What Are The Different Types Of Facebook Advertising? News Feed Ads vs. Boosted Posts
There are many different types of Facebook advertising available to you and which kind(s) you utilize all depend on your goal.
News Feed Ads
These kinds of ads are the ones that you see when you’re scrolling through your News Feed, whether it’s on the main feed or on the right hand column. When creating one of these ads, you want to have your goal in mind, such as bringing more people to your website or getting more people to like your Facebook Page. These ads include one or more images or a video, copy and a call to action. For example, you could include a button that says “Shop Now” or “Learn More” as your call to actions. Check out the image below of the Facebook News Feed containing 3 different versions of these ads.
These ads still fill your News Feed, however, they take the form of a page post. You can boost status updates, photos and videos from your business’ Facebook page. Once you have boosted a post, it will appear higher in the News Feed for your targeted audience in order to increase how many people are exposed to your post. This kind of advertising is generally easier to run, as you can do it right from your business’ page or from your Multibrain account. This saves you from having to go into the Facebook Ad Manager, like you would do for News Feed ads.
What Kind Of Facebook Advertising Should I Use?
No matter what kind of Facebook advertising you decide to do, you will need to set up an Ad Account on Facebook. If you are looking to increase the number of people who see your product via a photo or video posts, then we suggest boosting your posts. It will amplify your post to your target audience. By getting new people engaged with your content, you now have new contacts you can reach out to or invite to like your page.
If you are looking to directly increase traffic to your website or directly increase the number of people who like your Facebook business page, then we suggest News Feed Ads. These ads help with a wider range of business goals, which may be more helpful depending on what you are trying to accomplish. It’s also good to note that the more money you spend on Facebook Advertising, the more results you will garner.
Have you used Facebook Advertising before? What has your experience been? Please tell us in the comments or leave any questions you may have!