When first starting out on social media, you’re probably wondering just how on earth you’re going to be able to get your business out there among the millions of active social media users. This can be really intimidating, especially if you’re new to social media for business. This week, we’re going to be focusing on “organic reach.”
In social media, “reach” refers to how many people have seen your posts, and “organic reach” refers to how many unique individuals saw a specific post you made, without paying for ads. Keep reading to learn how to increase your organic reach!
Post a Variety of Quality Content
Aside from posting quality content, one of the most important things you can do is to keep your Page fresh and interesting. By posting various kinds of content (videos, images, stories, lives, etc.) you can grab the attention of a lot more people than if you were only using one type of media. To keep your audience engaged, it’s important to pay attention to what they’re liking and what they’re not paying attention to. Something to keep in mind about your content is that it should always educate, entertain, or enlighten (or all 3!).
Once you’ve determined the content you are posting, you’ll want to focus on keeping the audience you already have engaged, while also ensuring that your content is intriguing enough to bring in new users. To increase your engagement, you can promote your business to your friends and family. You can do this by word of mouth, or even through the use of Facebook Groups (depending on the rules for specific groups you’re a part of). Once you have a network of engaged followers or even as you are working on building this network, you can start participating in internet trends or engaging in trending topics on the platforms of your choice. This is a great way for users with common interests to get introduced to your business. You can do this by including hashtags in the caption or comments of your posts. This allows your posts to be seen by anyone who is looking at that specific hashtag.
Perfect Your Publishing Strategy
Once you have an audience, you need to make sure you earn their trust. You should never use “clickbait” to try to intentionally mislead your readers as to what they will be viewing. Repeating keywords in your captions will also give your audience a much better idea of what your Page is all about, and make it more likely that they think of you when intending to purchase a product or service. Your audience will also be more likely to purchase from you if you show them consistency. By using a platform like Multibrain, you can schedule your posts a month in advance! By taking the time to schedule your posts, you don’t have to worry about social media so much when you’re busy living your life.
Other Things to Keep in Mind
Unfortunately, your organic reach will not substantially increase overnight. This is something you will have to work on for a while. But, don’t look at this as a negative. The smaller and more close-knit your audience is, the easier it will be to receive feedback and the more likely they are to eventually purchase. You’ll want to have most of the kinks worked out once your Page starts getting more traction. This will give you the opportunity to familiarize yourself with your Page before demand starts to increase! Take all the time you need, and remember to always make sure you’re putting in the time and effort to see results.