What do you think of when you think of your grandma? It could be Grandma’s warm apple pie, her tender hugs, her fascination for The Price is Right, or her deepening passion for crocheting and bingo. But…what about the way that she consumes information? Whether it’s Yellow Books or old newspaper coupon clippings, your grandma and consumers have one thing in common: they are both exposed to business advertising…. just in different ways. So how do you reach your consumers and the right type of audience for your business (and not your grandma)? Here are the basics for reaching prospects with Social Media Advertising.

  1. It All Starts with Facebook – Facebook dominates with 75% of all social media users. Ad campaigns can easily be created and monitored, making it a great gateway into social media ad campaigns.
  2. Goal Setting – What are your goals? Is it brand awareness? Click-throughs? To increase traffic? Define your goals and choose your Facebook Ad Objective that best aligns with those goals.
  3. Measurable – Track and monitor your ads to make sure you are hitting your goals! Suggested steps to take: Start by adding a Facebook Pixel which monitors actions users take after viewing your ad. Also, use analytics to track the progress of your campaign. You can view your insights through Facebook’s Business Manager or use third-party tools, such as Multibrain’s “How Am I Doing?” to monitor your social media engagement and Facebook Ads. 

Multibrain’s Take: With the ever-changing landscape of Facebook’s algorithms, it is absolutely necessary to incorporate Facebook Advertising into your social media marketing goals. Set a budget and start small. Try placing just a little bit of money behind different Facebook Ads to test and determine which types of ads are garnering the best results. Our suggestion is to try A/B testing. Once you have a sense of the types of ads or audience settings that are most successful, you can expand your budget for those ads. Remember: keep it simple! Clear and concise text, and zero to minimal text within those images for the best results!

Source: http://www.business2community.com/brandviews/salesforce/4-tips-adding-paid-ads-social-media-strategy-01726411#OvdAdeTc9I0lrmQJ.97