Did you know that you can link your Facebook Business Page to your Instagram Business Account? Linking your accounts allows you to manage your posts and advertisements, while also awarding you with the ability to use third-party apps. Check out a step-by-step tutorial on how to link the two!
Benefits of Linking Your Accounts
Linking your Facebook Business Page to your Instagram Business Account can make it easier to ensure that you have continuity between the two accounts. While this makes for an easier experience for you, it also creates a more seamless viewing experience. Here are some specific examples that may encourage you to take advantage of linking your accounts!
Ability to Respond to Comments and DMs
When you link your Facebook Business Page to your Instagram Business account, you have the ability to allow Page Admins, Editors, and Moderators to read and respond to Instagram comments and DMs from the Facebook Business Page inbox. Having the ability to keep all of your messages in one place ensures that you won’t miss inquiries from existing and potential new buyers! Additionally, if more than one person is involved with your Facebook Business Page, you have the ability to assign conversations to any one of the page admins. While having all of your conversations in one place certainly makes things easier, splitting up responsibilities doesn’t hurt either! 😉
Create and Manage Ads
When Facebook Business Pages and Instagram Business Accounts are linked, Admins, Editors, Moderators, and Advertisers are able to create ads from Facebook that can be run on Instagram. While Facebook and Instagram have their own visual differences, posting the same content on each ensures consistency, and that no audience member is missing out on important advertisements and promotions from your business.
Integrate 3rd Party Apps
Here’s what all of us at Multibrain are most excited about: if your accounts are linked, you can integrate them into third-party apps like ours! This allows you to schedule all of your posts to your Instagram Business Account instead of having to manually post. Scheduling your posts ahead of time can save you time throughout your busy week while also making it easier for you to post consistent content between all of your socials!
Managing two different social media accounts can be difficult, even for those with years of social media experience. Have any other questions or concerns about linking your accounts? Please reach out to us so we can help improve your social media presence today! 😊
Source: “4 Steps on How to Link Instagram to Facebook Business Page.” BizApprise, 15 Feb. 2021, bizapprise.com/instagram-marketing/how-to-link-instagram-to-facebook-business-page/#Benefits_of_Linking_Instagram_to_Facebook_Business_Page.
Source: “What Happens When I Connect My Facebook Page and Instagram Account?: Facebook Help Center.” What Happens When I Connect My Facebook Page and Instagram Account? | Facebook Help Center, www.facebook.com/help/2546917405323366.
Source: Cassidy, Peter. “Why Shoppable UGC Is the Future of ECommerce Experiences.” Social Media Today, 25 Apr. 2021, www.socialmediatoday.com/news/why-shoppable-ugc-is-the-future-of-ecommerce-experiences/598994/.