We’ve all been there. You’re so excited to Boost a Post and advertise through Facebook. Suddenly, you get a notification… but you can’t believe your eyes. Your ad just got rejected… REJECTED! *gasp*.
You have to remember that before ads show up on Facebook or Instagram, they’re reviewed to make sure they meet Facebook’s Advertising Policies.
Fear not. Here is a review of some of the most common mistakes we see that keeps causing those pesky “Your Boosted Ad Was Not Approved” notifications.
1. General Claims, Offers, and Practices
DO proofread your ad… TWICE! Seems simple but grammar errors is grounds for instant rejection.
DON’T use exaggerated “tips” or “tricks” to get specific results.
DON’T make claims of cures to uncorrectable diseases.
DON’T suggest unrealistic results within specific timeframes.
2. General Imagery
DO have minimal text in Ad Image (Should cover no more than 20%).
DO make sure all Ad components and Landing Pages are relevant and accurate to the product, service or brand being advertised.
DON’T use overly disruptive tactics for video content, such as flashing screens.
3. Business Opportunities/ Recruiting
DO promote income opportunities that fully describe the associated business model.
DON’T advertise business models that promote quick compensation for little investment.
4. Personal Health
DO use images including full or non-zoomed figures (No zoomed-in body parts).
DO use images that promote general fitness and healthy eating habits.
DON’T use images that imply weight loss such as scales and “ideal” body types with loose waistbands or measuring tapes.
DON’T use before/after weight loss pictures.
So, let’s throw a scenario out there for you. You followed our quick and dirty guide for getting your ads approved by Facebook but you STILL got disapproved. What do you do next? First, check your email inbox and read Facebook’s email to you detailing the reasons why your ad was rejected. Then, edit and resubmit your ad once you have corrected your ad to comply with Facebook Standards. Finally, if you feel like your Ad truly was compliant, then appeal your decision using this form.
For additional information, check out Facebook’s Full List of Advertising Policies.